is a cutting-edge communications, research and marketing firm that specializes in developing cost-effective and culturally relevant messages for hard-to-reach urban and ethnic audiences. The company is headquartered in Philadelphia, with a satellite office in Los Angeles. MEE has its origins in 1990, when the business was established by MEE President Ivan Juzang while he was completing his degree at the University of Pennsylvania's Wharton Graduate School of Business.
MEE has grown from a single office in West Philadelphia with a handful of employees to a bicoastal organization, employing more than 15 full-time, part-time and contractual staff members. The firm can boast a record of sustained growth over almost two decades, through securing contracts with foundations, health departments, corporations (primarily within the entertainment and pharmaceutical industries), city, state and federal agencies across the United States, and large non-governmental organizations.
The company's proprietary qualitative research methodology, award-wining media productions and innovative campaigns have evolved to meet the changing needs of underserved, low-income and urban populations, particularly in addressing health disparities. This has supported the company's consistent progress and resulted in a successful multi-million dollar, socially responsible company that serves the needs of underserved and minority populations.
The company has received many prestigious awards celebrating its novel and effective approach, including media production awards, such as Regional Emmy, Freddie and Telly Awards, and audience research awards, such as from the Institute for Domestic Violence in the African American Community.
MEE has established and maintains a reputation for developing and executing highly effective communication strategies and tactics to reach and influence urban, ethnic and underserved audiences. Its proprietary Community Network of over 10,000 members, provides a unique competitive edge in community mobilization and outreach. Overall, the company's research-based paradigm is more stable and profitable than other business models. MEE's detailed knowledge of its target audiences translates into acceptance and credibility within each community, as well as a high degree of management insight into its nuances.