Inner City Truth 2 (ICT2)
From May – August 2008, MEE conducted a quantitative study that maps out new and under-the-radar trends in inner city youth culture. The survey was conducted with 1,500 African American and Hispanic inner-city youth ages 15 to 20. The survey was administered in six markets: Philadelphia, PA; Washington, DC; New York, NY; Los Angeles/Long Beach, CA; Atlanta, GA; and Chicago, IL.
The results from this survey provide a better understanding of the lifestyles, media consumption habits and behaviors of a typical inner-city youth. It captures information about preferences and consumption patterns related to entertainment media, the Internet and other communication technologies, along with demographic and psychographic data. The survey also explores where urban youth spend their time, their eating habits, their fashion preferences and who they think are the “hottest” celebrities.
ICT2 provides a detailed “snapshot” of the lifestyles and today’s inner-city youth. Anyone interested in reaching and influencing the behaviors, attitudes and spending patterns of this audience, will benefit from the quality and level of detail of this data.
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